Your Tracking Is Lying to You: The Attribution Problem Quietly Draining Your Affiliate Profits
If your affiliate reporting runs on last-click attribution, you're making budget and content decisions based on incomplete—and often misleading—data. The conversion that gets credited to your bottom-of-funnel landing page might have actually started with a blog post someone read three weeks ago. Here's how to fix your attribution model before it costs you another month of misallocated effort.